Events Builder

HPE Compute + Storage events made easy

Engage your customer base
Meet new prospects
Drive ROI

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Spread the word!

Amplify your event with ready-to-share social and sales assets
• Drive customers to register with LinkedIn posts
• Download the latest customer assets & videos

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Festive virtual experiences for any season - delivered right to the screen

From Oktoberfest craft brews to holiday feasts, help your customers elevate their celebrations with expert-led sessions and exclusive giveaways!

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Go beyond the boardroom with high-value customer events

Invite your customers to an exclusive HPE Compute or Storage event where your guests will learn about simplifying their data management and get a glimpse into the future of efficient and secure data handling. All you need to do is hit send, we’ll take care of the rest. Elevate your customer engagement with just a few simple clicks! 

What kind of event you'd like to host?

In Person Event

Virtual Event

Every detail counts - here's what's included:
  • Events must take place from June through to October 31, 2024
  • Kickoff call with Starshot event planner
  • End-end event management from concept to completion 
  • Invite & registration page for set number of customers
  • Calendar placement and reminders
  • Experience and gifting – pre-selected and ready to go
    (not included in all events)
  • Survey post event for lead qualification
  • Registration reports
We'll need your help with:
  • Drive audience to your event. We’ll provide the invite
  • Host event, provide speaker and bio
  • Follow-up with attendees and qualified leads
HPE will help with:
  • Solution topics
  • Provide abstracts for invitations
  • HPE speaker

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In Person Events

In-Person options pair well at partner or HPE office

Coffee Time

Includes:

  • Local café/restaurant private room​
  • AV – Screen/microphone​
  • Event invitation​
  • Event registration page​
  • Light breakfast​
  • Up to 15 people​

 

You’re responsible for:​

  • Inviting customers/prospects​
  • Presentation & speaker​
Let’s do This!

Lunch & Learn

Includes:​

  • Local restaurant or similar (private room)​
  • AV – Screen/microphone​
  • Event invitation​
  • Event registration page​
  • Light lunch​
  • Up to 15 people​
    ​


You’re responsible for:​

  • Inviting customers/prospects​
  • Presentation & speaker​
Let’s do This!

Happy Hour

Includes:​

  • Local restaurant or bar​
  • AV – Screen/microphone​
  • Event invitation​
  • Event registration page​
  • Appetizers and drinks​
  • Up to 15 people​
    ​


You’re responsible for:​

  • Inviting customers/prospects​
  • Presentation & speaker
Let’s do This!

Gifting & Swag

Includes:​

  • Starshot moderator​
  • Zoom link​
  • Event invitation​
  • Event registration page & address collection​
  • Kit or gift​
  • US shipping (some states exclude alcohol)​
  • May include expert host​

You’re responsible for:​

  • Inviting customers/prospects​
  • Presentation & speaker

Lunch Party

Includes:​

  • $50 Gift Card for Lunch​
  • Can include up to 30 customers
Let’s do This!

Tune Up! Gift Card & Expert

Cycle tips and tune-up tricks

Includes:​

  • $50 Gift Card and an expert host

Let’s do This!

Mini Charcuterie

Includes:​

  • Charcuterie board

  • Expert host.

  • Artisan cheeses, meats and crackers.

Let’s do This!

Gift Card & Expert: Golf

Perfect your swing!

Includes:​

  • $50 Gift Card and an expert host

Let’s do This!

Gift Card & Expert: Running Shoes

Find your perfect fit!

Includes:​

  • $50 Gift Card​ and an expert host

Let’s do This!

Classes with Kits

Includes:​

  • Starshot moderator​
  • Zoom link​
  • Event invitation​
  • Event registration page & address collection​
  • Kit or gift​
  • US shipping (some states exclude alcohol)​
  • May include expert host​

You’re responsible for:​

  • Inviting customers/prospects​
  • Presentation & speaker

Beer Tasting

Includes:​

  • Beer tasting kit​
  • Our expert will guide you through the difference between various types of beer… lagers, pilsners, ales…
Let’s do This!

Mixologist

Includes:​

  • Craft 2 classic cocktails using the provided cocktail kit (2 servings total)​

  • Master bartending skills and mixology techniques​

  • Pair ingredients and flavors so you can create your own custom cocktails ​

Let’s do This!

Whiskey or Bourbon Tasting

Includes:​

  •  Samples of bourbon, rye, and single malt scotch​

  • 1 savory snack like nuts or chips

Let’s do This!

Guaranteed Appointments

Partner’s Choice of Solution

7 Guaranteed Appointments

  • 7 Guaranteed appointments

  • If appointment is missed or cancelled, we will replace or reschedule

  • Script created to promote your services and HP solutions

  • 2 x Partner branded HP Inc assets to send out post appointment

  • Appointment based on geography, prospect size/revenue, vertical. Starshot will work with the Partner to ensure that the campaign will be successful and will guide prospect parameters accordingly.

Features + Benefits

  • Promote your services around an HP Inc solution with a

  • Approximately 30% of appointments move to Sales Stage 3 or higher

Let’s do This!

Digital Amplification Partner site analysis

Website SEO Analysis

  • SEO analysis

  • Keyword suggestions for optimized search

Content Blocks

  • 4 x content blocks using search engine optimized language
  • Up to 250 words
  • 3 x HP digital ads branded with your logo
    Competitive Analysis
  • Analyze your site against your competitors and get feed back on where you need to improve

Features + Benefits

  • Find out concrete ways to improve site traffic and “findability” on-line
  • Showcase YOUR unique capabilities around an HP Inc solution with content blacks that use optimized keywords to drive traffic
  • Promote your company with digital ads
Let’s do This!

Leads & Nurture Hardware

Marketing Qualified Leads

  • 500 marketing qualified leads
  • JOHN ADD HOW LEADS ARE QUALIFIED
  • MQL’s based on geography, prospect size/revenue, vertical. Starshot will work with the Partner to ensure that the campaign will be successful and will guide prospect parameters accordingly.

Nurture

  • 2 x emails to nurture MQL’s

Features + Benefits

  • Marketing-qualified prospects that will be nurtured via email

  • Prospects to feed your “hunters”

Let’s do This!

Case Study + Digital Promo​

1 Page Custom Case Study​

  • Partner completes case study in-take form ​
  • Development of 1-page custom case study that includes graphics, visuals, copy.  ​
  • May include interactive elements such as live links to video, partner site, supporting assets​

Case Study Promotion​

  • Simplified landing page to host case study + form fill​
  • 1 x LinkedIn InMail with paid media to promote case study​
  • 1 x Google Display banner + paid media​

Features + Benefits

  • Promote your customer win through a succinct case-study that is made just for you​
  • Showcase YOUR unique capabilities around an HP Inc solution with a practical story and a synergistic solution​
  • Highlight your expertise in a particular vertical or solution​
  • Demonstrate the impact of the WHY.  Differentiate yourself from the crowd
Let’s do This!